AI Search Expert · Co-Founder OtterlyAI · Vienna, Austria

Klaus-M.
Schremser.

Serial Entrepreneur & AI Search Practitioner

Co-founder of OtterlyAI — the AI search monitoring & GEO platform. Previously Head of Growth at Usersnap (acquired by saas.group), has.to.be ($300M exit), Wikidocs (acquired by Atlassian) and Gentics (acquired by APA). Building the category for how brands show up in ChatGPT, Perplexity & Google AI Overviews.

Try OtterlyAI ↗ Follow on LinkedIn →

4 Startups

3 Exits

25K+ Otterly Users

226km Ironman

Klaus-M. Schremser

Currently building

OtterlyAI — AI Search Monitoring & GEO Platform

001 / Featured In

Quoted on AI search & the future of SEO.

International tech and marketing press on OtterlyAI, GEO, and the shift to conversational search.

AI is burying company websites in search results — but OtterlyAI thinks it can help.

Startups Magazine

Industry-first AI search monitoring company OtterlyAI exits stealth.

Prerender.io Podcast

From SEO to GEO: how to show up in AI search — with Klaus Schremser of OtterlyAI.

IAB Austria · Keynote

AI Search Optimization — how brands win the GEO era.

002 / Career

Four startups. Three exits. One through-line.

Building companies since 1999. Persistent by nature. Ask the Ironman finish line.

Co-Founder · Enterprise CMS · 40 people · multimillion EUR revenue

Acquired · APA 2012 – 2014

Co-Founder · Real-time collaborative editing technology

Acquired · Atlassian 2015 – 2018

Head of Growth · EV charging software · biggest Austrian exit

$300M Exit 2018 – 2023

Co-Founder & Head of Growth · #1 user feedback for SaaS

Acquired · saas.group 2024 – Now

Co-Founder · AI Search Monitoring & GEO. 25K+ users, bootstrapped.

Gartner Cool Vendor '25 Ongoing

Founder · Micro SaaS accelerator focused on AI & value-first products

Investor & Advisor

003 / Writing

Ideas on AI search, growth & building.

Articles, essays and interviews on GEO, SaaS growth, exits and what it actually takes to build companies. Published on LinkedIn, brutkasten, growtf.com and beyond.

GEO / AI Search · LinkedIn

Is ChatGPT Actually Searching the Web When You Ask It Stuff?

LinkedIn Pulse2025 ↗

GEO / AI Search · LinkedIn

The GEO Revolution Is Here — And Most Brands Aren't Ready

LinkedIn2026 ↗

GEO / Strategy · LinkedIn

From SEO to GEO to ACO: Selling Directly Inside ChatGPT

LinkedIn2026 ↗

Entrepreneurship · growtf.com

Secrets to Building and Selling Successful Startups

growtf.com2024 ↗

Customer Growth · Usersnap

Customer-Centric Transformation with the Magic Power of Feedback

usersnap.com/blog2021 ↗

GEO Research · OtterlyAI

OtterlyAI Blog — GEO Benchmarks, AI Search Studies & Playbooks

otterly.ai/blogOngoing ↗

All articles on LinkedIn →

004 / Videos

Watch. Listen. Learn about GEO.

Masterclasses, podcast appearances, talks, and the OtterlyAI Weekly series — on AI search, SaaS growth, exits, and entrepreneurship.

IcyPluto × OtterlyAI · Mar 2026

AI Visibility: Masterclass

OtterlyAI Weekly · Ep. 1

The Future of Search

OtterlyAI Weekly · Ep. 2

How to Get Into Google's AI Overviews

Talk · OtterlyAI

My Vision on the Agentic Web

brutkasten · Mar 2024

"Wenn ich komm, wird's irgendwann einen Exit geben" — Das Leben nach dem Exit #6

saas.group AMA · Mar 2024

State of Customer Retention for SaaS 2024 — with Scott Hurff

OtterlyAI · Dec 2024

Exiting from Stealth Mode — OtterlyAI Is Live

Podcast Interview · 2023

Another Multi-Million Dollar Exit — Lessons from Serial Entrepreneurship

GRO.WTF Podcast · Ep. 7

How to Grow a SaaS with Content Marketing — with Thomas Peham

GRO.WTF Podcast · Ep. 5

How to Set Up a B2B SaaS Sales Process

Growcast Podcast

Die Rolle von AI im SEO

GRO.WTF Podcast · Ep. 0

Why I Started a Growth Podcast — The Origin Story

Startup Grind Vienna · 2015

Alexander Szlezak & Klaus M. Schremser — Bootstrapped to Exit

brutkasten · 2024

"Wenn ich komm, wird's irgendwann einen Exit geben" — Usersnap Gründer

brutkasten · 2024

The Journey to Customer-Centric Growth

YouTube Channel

Browse all videos on the Klaus-M. Schremser YouTube channel →

005 / Persistence

"Persistence is
a virtue."

Why completing an Ironman at 40 — 3.8km swim, 180km bike, 42km run — turned out to be the most important business lesson I ever learned. No shortcuts. No silver bullets. Just relentless forward motion. The same formula that built four companies.

Read the full essay →

226 km · Ironman Austria

006 / Advisory & Investment

Building the AI-native portfolio.

Through gro.wtf ventures I invest in and support micro SaaS companies focused on AI, growth, and real customer value.

Monitor and optimize brand visibility in ChatGPT, Perplexity, Google AI Overviews. Gartner Cool Vendor 2025. G2 Rookie of the Year 2026.

Co-Founder · Active

SuperTurtle.AI 🐢

AI content assistant for LinkedIn. Gain more audience and leads from your LinkedIn presence with less effort.

Investor · Active

gro.wtf ventures

My AI investment vehicle. Validate fast. PLG & self-service. Solve a real pain. Building the next AI micro SaaS? Let's talk.

007 / Podcast

GRO.WTF — the growth podcast.

Real-life stories from building B2B SaaS companies. Successes, failures, and the messy middle. Started at Usersnap. Still going. Because the stories don't stop when the exit does.

Listen to the podcast ↗

GRO.WTF

The Growth Podcast · growtf.com

Past guests include Thomas Peham (OtterlyAI), SaaS founders, and growth practitioners. M&A, churn, PLG, and building under pressure.

008 / Explore

Everything else worth knowing.

LinkedIn articles, GEO research, growth essays

OtterlyAI Weekly, talks, interviews

GRO.WTF — growth stories from the trenches

gro.wtf ventures — AI micro SaaS investments

Climate advocacy, CLAW, and why it matters

Books that shaped how I think about business and life